the blog.

the five failures found in 50–100% of audits: no entity anchor, no schema, anonymous content, no llms.txt, nothing worth quoting.

no correlation between organic traffic and entering an LLM answer — and four more things the market still pays for.

the state of LLM visibility across web3 & crypto, iGaming and B2B services — same illness, three different symptoms.

the three layers that decide whether AI names you — readability, entity, citability — and why the order can't be swapped.

the ten specialist passes, how the six-engine prompt panel is run and logged, and what comes back at the end.

the number every audit ends in — the seven weighted categories, what each band means in practice, and what the score deliberately cannot tell you.

the five failures with counted frequencies, why Lighthouse can be green while the engine gets an empty shell, and what we ship to fix it.

ten agencies scored on published method, engine coverage, cadence, vertical depth and pricing transparency — with the affiliation disclosed up front.

the definition, the three layers, how it is measured, and the 93% / 4.5% gap that explains why it exists.

the third they genuinely share, where they stop overlapping, and the measurement showing traffic does not predict AI mentions.